AMD Bulldozer A Surprisingly Sell-Out Sales Success. Victims: Phenom II & Athlon II

AMD's new Bulldozer "FX" series of processors may be very lacklustre performers in reviewer's benchmarks and have garnered considerable scorn in enthusiast circles, but they're a very good performer for AMD's bottom line. Incredibly, they are selling out as soon as shops get them in stock - and they are not even priced very competitively against Intel's offerings, so perhaps the "It's an 8 core CPU!!" marketing is working well on the uninformed "enthusiast" after all? Mind you, what enthusiast, however uninformed, wouldn't know exactly how these products perform? Every tech website and computer magazine has covered these chips by now. The mind boggles.

Unfortunately, the victims of this unwarranted success are the decent Phenom II & Athlon II processors, which have always been priced very well, giving good value for money and are good sellers. The reason is that the manufacturing plants share equipment between these old 45 nm products and the new 32 nm ones, creating a conflict between them, so one must go. It therefore makes sound business sense for AMD to discontinue selling the old product in favour of the new, expensive one which is flying off the shelves. AMD will stop shipping all Athlon II's and Phenom II's to distributors, but with one exception. The "Zosma" 6 core Phenom II X4 960T will continue to be available until stocks run dry. This has two cores disabled, making it a "quad" core CPU, but with luck they might be unlockable. To state the obvious, if one is considering buying one of these discontinued chips, then they'd better not wait long.


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